Feb-March 2009

Marketing the Academy

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In This Issue

University rankings as a marketing tool: READERS BEWARE

By David Scott

The shrill cries of “We’re number one, we’re number one!” ring out every autumn across Canadian university campuses. Normally the reserve of […]

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Selling the Academy Without Selling Out

By Ken Steele

Faculty at Canadian universities are rightly concerned about a number of threats to academic quality and integrity, including the growing ranks of […]

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Why I Teach Intro

By Robert Brym

You probably recall that in George Orwell’s Nineteen Eighty-Four the authorities bring Winston Smith to a torture chamber to break his loyalty […]

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Universities and The Great Depression: Then and Now?

By Paul Axelrod

It is positively eerie for a baby boomer like me to hear talk of a possible “Depression” in Canada. Having come of […]

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Strange Bedfellows

By Charles Ungerleider

The call for evidence-informed decisions makes strange bedfellows of researchers and politicians. Researchers and political decision-makers live in different worlds, respond to […]

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University Teaching Abroad: A Month in France

By Chi Carmody

At the beginning of May 2000, I found myself teaching at Université Montpellier 1 in the south of France, a few kilometres […]

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What Are Universities For

By David Inman

In 1852, John Henry Newman, in one of his discourses on “The Idea of a University”, said “a University is, according to […]

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Inconvenient Truths

By Steve Penfold

It turns out to be surprisingly easy to make an argument against the obvious. I oppose marketing the university as though it […]

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Marketing Academia

By Mark Rosenfeld

Do universities need to market themselves? The question has become rhetorical. Universities market themselves extensively and show no sign of pulling back. […]

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